★ 4.8 from 120 Google reviews · Classic cars & Sprinter vans, 5 minutes from LAX — book online →
Legends Car & Van Rentals
888-329-1898Call or text Book Online
Classic convertible and Sprinter van rental for the 2027 Rose Parade and Rose Bowl
Friday, January 1, 2027 · Pasadena

Rose Parade & Rose Bowl 2027, arrive together.

The Rose Parade and the Rose Bowl Game both happen on Friday, January 1, 2027, in Pasadena. Bring the whole group in a 9 to 15 passenger Sprinter with one parking plan, or ring in the year in a classic convertible. Vans from $269/day · classics from $549/day.

Book Online Call 888-329-1898
Jan 1Parade & Rose Bowl
$269Vans from
$549Classics from
ChauffeurAvailable

Check availability

Pick your dates. We will show you what is free and what it costs.

LAX terminal delivery and collection: $95 each way, 48 hours notice. Any other pickup or drop-off is priced for you — call and we will sort it.

Or call or text 888-329-1898 — real people at the Inglewood lot.

9–15 seatsOne van, one parking plan
Classic convertiblesFor New Year's photos
Self-drive or chauffeuredYour call
Inglewood pickupClose to LAX
Book earlyHoliday weekend
The New Year's Day schedule

Parade in the morning, Rose Bowl in the afternoon.

The Rose Parade runs on January 1 unless that date falls on a Sunday. In 2027 it falls on a Friday, so the parade runs on Friday, January 1, 2027, along Colorado Boulevard in Pasadena, and the Rose Bowl Game is played at the Rose Bowl Stadium that afternoon. Check the Tournament of Roses for start times, the matchup and kickoff.

  • Many parade-goers stake out spots along the route on New Year's Eve.
  • Pasadena closes streets around the route and the stadium, so parking is the hardest part of the day.
  • One vehicle for the whole group means one parking plan instead of four.
  • Pickup in Inglewood, close to LAX if your group is flying in.
Choose your ride

A van for the group, a classic for the photos.

Sprinter vans for parade groups

9, 12 or 15 passengers in one Mercedes-Benz Sprinter, from $269/day. Room for blankets, chairs, coolers and jackets for a cold morning on the curb.

Rose Bowl game day

Pre-book stadium or lot parking once and everyone arrives together. Add a chauffeur and skip parking entirely.

Classic convertibles for New Year's

Mustangs, a 1957 Bel Air and Cadillac DeVille convertibles from $549/day, for photos that look like a postcard from Pasadena.

Make it a two-day trip

New Year's Eve in Los Angeles, then the parade and the game on the 1st, with no rideshare scramble in between.

Plan your New Year's Day

Book early. It is one of the busiest weekends of the year.

  • Reserve as soon as your plans are set; holiday dates fill first.
  • Decide who drives, or add a professional chauffeur, quoted per trip.
  • Check Pasadena road closures and parking rules before you leave.
  • Classic cars include 50 miles per day; a round trip to Pasadena uses most of that, so ask for a quote with extra miles if you plan more stops.
Classics & vans

Vehicles for New Year's Day.

Classic cars from $549/day · Sprinter vans from $269/day. Self-drive or chauffeured.

Explore

Plan the rest of your trip

Special occasion rentals Sprinter van rental Classic car rental Pricing Our location More from the blog
Good to know

Questions, answered.

When is the 2027 Rose Parade?
Friday, January 1, 2027, on Colorado Boulevard in Pasadena. The Rose Bowl Game is played the same day at the Rose Bowl Stadium. Check the Tournament of Roses for start times and kickoff.
How far is Pasadena from your lot?
Our lot is at 204 Hindry Ave, Inglewood, CA 90301, roughly 20 to 25 miles from Pasadena depending on route.
How much does a Sprinter van cost for New Year's Day?
9, 12 and 15-passenger Sprinter vans start at $269/day. Holiday dates are in demand, so call or text for an exact quote.
Can I rent a classic convertible for New Year's?
Yes. Classic cars start at $549/day with 50 miles per day included and $1.50 per additional mile. A round trip from Inglewood to Pasadena uses most of a day's included miles, and classic car service is limited to a 50-mile radius of our office.
Is a driver available?
Yes. A professional chauffeur is available and quoted per trip.
What do I need to rent?
A valid driver's license, proof of your own auto insurance, and a major credit card in the renter's name. Renters must be 25 or older.
How do I reserve?
Book online, or call or text 888-329-1898.

Reserve for New Year's Day

Tell us your group size and whether you want a van, a classic or a driver. Holiday dates go first.

Book Online Text or call 888-329-1898
Call Text Book Book Online